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Advertising and Integrated Brand Promotion
O'Guinn/Allen/Semenik's ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E places the reader in the mids..
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Marketing News
The AdweekMedia Plan of the Year
Branded entertainment Webisodes have been popping up on the Internet lately almost as frequently as those infuriating “your mailbox is full” e-mail messages.
GM spurns pricey SuperBowl ads
General Motors said Friday it will skip the next SuperBowl advertising extravaganza because ads cost too much, just days after it pulled online ads from social network Facebook.